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Principles of Sales Management

This course highlights the basic information sales supervisors should have including an overview about different functions and skills of managers

Course Details

Introduction to sales management

  • Management skills
  • Management functions
  • Sales organization structure
  • Planning in sales call

Training development

  • On the job training
  • Off the job training

Sales forecasting

  • Quantitative forecasting
  • Qualitative forecasting

Recruitment & Selection

  • Criteria for selection
  • Stages of interview

This course highlights the basic information sales supervisors should have including an overview about different functions and skills of managers

  • Number of lectures 3
  • Number of hours 02:57:24

Course Topics


Course Instructor

Dr. Raafat Youssef

Dr. Raafat Youssef

  • Dr. Rafat graduated with bachelor of medicne from Cairo university, Egypt.
  • He has more than 17 years of experience as expert in management and marketing.
  • He teaches in many educational institutions such as the American university in Cairo, the Arab Academy for Science, Technology and Maritime Transport, the American Chamber of Commerce and the Egyptian Banking Institute.
  • He got a doctorate in management from Denmark.
  • Professionally Certified Operation Manager from Knowledge Institute, January 2011.

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