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Hospital Branding

The course provides an overall introduction of Hospital Branding in hospitals and healthcare business …

Course Details

  1. Introduction to the Power of Branding in Healthcare Business …
  2. Hospital Brand is a promise …
  3. How to measure Brand …
  4. Brand Value and Return On Investment (ROI) …
  1. Why Healthcare Branding is different …
  2. Hospital Internal Branding …
  3. What do we need to do …
  4. Advantages of a Strong Brand …
  1. Strategic Brand Management …
  2. Key concepts in Hospital Branding …
  3. Case Study: Mount Sinai Hospital …
  4. Hospital Branding in Egypt …

The course provides an overall introduction of Hospital Branding in hospitals and healthcare business …

  • Number of lectures 7
  • Number of hours 04:39:12

Course Topics


Course Instructor

Dean of Yotta Medical School

Dean of Yotta Medical School

Dr.Soliman is a well known strategic visionary healthcare leader for more than 30 years of experience in Egypt and Gulf region, led and participated in multinational teams in operation and management of more than 5 highly qualified JCI accredited hospitals in the region, he was the corporate CMO of Alameda HC group in Egypt inclusive of As-salam Int'l Hospital and Dar Alfoad Hospital, CEO of Topmed Egypt, the Strategic Arm of Saudi German Hospitals Group in Egypt, CEO Rafea Hospital, KSA and Deputy CEO of Saad Specialist Hospital, KSA ... in addition to passing through most of the senior hospital managerial posts in Aramco MDFD and Al.Mana General Hospitals Group in KSA. 

Dr.Soliman is a Consultant General Surgeon and MBA qualified from Aberdeen University and is a known Professor, International Healthcare Management affiliated with Academy of Leadership Science Switzerland and some other Leadership institutes in Egypt with major interest in Hoapitals Operation and Management,  Emotional Intelligence, Artificial Intelligence, Strategic Thinking, Healthcare IT Solutions and Leadership.

 

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