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Tactical Marketing

By the end of this course; the participants will be able to: Modify your Tactical Marketing elements: Product, price, place & promotion according to Product Life Cycle. Mix the proper Integrated Marketing Communication tools to achieve the best campaign

Course Details

By the end of this course; the participants will be able to:

  • Modify your Tactical Marketing elements: Product, price, place & promotion according to Product Life Cycle.
  • Mix the proper Integrated Marketing Communication tools to achieve the best campaign objectives. 
  1. Product & PLC
  2. Pricing Strategies
  3. Place & Channel of Distribution
  4. Promotion & Integrated Marketing Communication
  • Number of lectures 4
  • Number of hours 05:39:49

Course Topics


Course Instructor

Dr. Mostafa Nawareg

Dr. Mostafa Nawareg

  • Dr. Mostafa graduated with a Bachelor of Pharmacy from Alex University, Egypt. Pharmacist, a doctorate in marketing
  • He obtained a lot of certificates and licenses like MBA Instructor,  Export Professional, accredited marketing consultant, and accredited delegate in Egypt from Birmingham College, UK.
  • He is an MBA instructor in many organizations like  Boston University – John Saluston UK, Birmingham College UK, Victoria Business College, European Business School, Future University in Egypt, and more.
  • He is a corporate trainer in many organizations like Hikma Pharma, Global Napi Pharma, Merz Pharmaceutical, Pharmalys Laboratories, Brand's cosmeceutical, and Epiderm.
  • His most recent role was as marketing & export Head at Xchange Egypt for Global Trade & Franchising.

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